11 October 2019

On 4 & 5 December 2019 (Wednesday & Thursday), CREST will host two leading experts in the field of strategic science communication for a two-day masterclass. This is an opportunity for researchers to acquire advanced science communication skills that could provide a competitive edge in terms of public and policy leadership, as well as meaningful public engagement. This masterclass is made possible via a partnership between our faculty and the Division for Research Development. The event is organised and hosted by CREST.

The masterclass will be led by Dr Jenni Metcalfe and Toss Gascoigne, both science communication gurus from Australia with extensive experience of working in developing countries. A number of local communication experts and journalists will also participate.

The masterclass will be presented over two days, hosted at CREST (5th floor, RW Wilcocks Building, Stellenbosch University. Stellenbosch campus).

We have a limited number of places available. Register by sending an email to marinajoubert@sun.ac.za before 31 October 2019.

The masterclass will cover topics such as:

  • Best practice in public science communication and engagement
  • Becoming more strategic by planning public engagement into research
  • Ensuring that research engagement is socially inclusive and relevant to diverse audiences
  • The importance of understanding who you are communicating with
  • Designing clear messages about risk
  • Smart selections of different media platforms
  • Practising interview techniques with video and feedback
  • Popular science writing for different formats
  • Presenting science succinctly, simply and stylishly
  • Making the most of visuals – infographics, images, video
  • Evaluating your science communication and engagement efforts