April 2017

Interested to get your research into the mass media? Here are some guidelines on how to get it right, written by Marina Joubert, Science Communication Researcher at CREST.

It’s hard to pin down what makes one press release, statement or event more newsworthy than the next. Journalists use differing sets of news values to decide whether they’re interested in a specific story and must then convince their editors, whose titles face increasing competition in an information rich world.

Scientists must remember this when they consider public engagement. These researchers may believe they know what science news matters most and should be communicated. Then they’ll be dismayed at the muted media reaction to some news releases that they deem important – and equally surprised when a story they didn’t consider “big news” goes viral.

Read the rest of the article published in The Conversation.